About Me
Hi ! I’m Subramani Gopinath. I design with empathy, code with clarity, and think with curiosity. With 10+ years in UX/UI, I’ve crafted digital experiences that blend functionality with storytelling across SaaS, fintech, and e-learning platforms. Whether I’m building a design system or shaping a chatbot interface, I focus on solving real problems through thoughtful, accessible design.
My Works
Building products that someone can use is user-friendly, so whatever I do, it's all about it here. I will do it more for every design, and it's never ending, but it's complete. Artists can think about colour and themeing, but design says how it would be structured from the user's perspective.
- All
- Mobile App
- Branding
- Web
How Works
UX design (user experience design) is a digital product design methodology to solve a human problem. This human-centred design approach ensures design teams make decisions based on users’ needs rather than assumptions.
Before starting any of the design processes, we need to comprehend the website’s purpose. We also need to do our own investigation. Certainly in close collaboration with the client
- Who is the product for?
- What exactly audience expect or look for?
- Is this product’s primary aim to inform, sell, or amuse?
- How do you want to stand out from the competitors’ products?
- What is the problem that this product is trying to solve?
Understand
Before you get started with any project, you need to get the basics down first. That means understanding two crucial elements: Your user | Your brand
Research
Interviews - Target audience and ask them pointed questions about their issues. User/Focus groups, Surveys, Usability testing
Analyze
User journey maps - A user journey map is a representation of the user’s interactions with your product.
Analyze (again)
How are our users responding to the product ? Did it solve their issues and pain points?
Designing Tools and Skills
Every tool is aim to design, it's comport for based upon design we are building.
Case Studies
Balancing User Needs with Business Goals
Alinma Bank
Enhancing User Experience for Alinma Bank's Investor Relations (IR) Website
Overview
An effective Investor Relations (IR) website is crucial for maintaining transparency and fostering trust with investors. The objective of this project was to analyze Alinma Bank's existing IR website and recommend improvements to enhance user experience, accessibility, and engagement while ensuring alignment with the bank's overall branding.
ACME IT
Acme IT Services currently struggles to manage client-specific service agreements in a centralized, accessible, and efficient way. Their internal teams must often refer to fragmented documents across tools to understand what services are covered, which vendors are involved, and what SLAs apply
Overview
Acme IT provides customized IT and networking services tailored to each client's unique needs As a result: Switching between multiple tools increases inefficiency. Changes to services or vendor handoffs are not well tracked or communicated. Invoicing and payment collection become chaotic due to unclear scopes or missed updates. These issues result in client dissatisfaction, revenue loss, and internal frustration.
LMS
Subscription Model Redesign for an E-Learning Platform (Skill-Lync)
Overview
Conflict : The business team wanted to increase revenue by restricting access to free course previews, while user research showed that users preferred trial content before subscribing. The challenge was to find a balance that met business goals (higher conversions) without negatively impacting user experience.